Philadelphia Area New Media Association

What is content strategy and why do we care?

What is content strategy and why do we care?

What is Content Strategy & Why Do We Care?

Thursday, February 28, 2019 from 6:00 PM to 8:00 PM (EST)


Is content still King/Queen? Are you looking to get a fast track introduction into the world of content strategy? Join us as PANMA teams up with STC to host a discussion on the significance of content strategy within the new digital landscape.

“What is content strategy and why do we care?
Content strategy is planning, creating, publishing, and maintaining content for all platforms. We care because we want to use this content to achieve business goals. To do that, we need to ensure that our content is meaningful, well-structured, findable, usable, and sustainable.


About PANMA Meetups

We are an innovative community of designers, artists, developers, programmers, content strategists, information architects, marketers and everything in between! Join us for all sorts of tech related awesomeness. 


Meet Our Speakers

Danielle Villegas
Danielle Villegas

Danielle M. Villegas is a technical communicator who is currently a freelance digital content strategist at Merck and is an instructor of technical communications at the NJIT. She owns a tech comm freelancing business, Dair Communications. Her background and experience are grounded in content strategy, web content management, UX/UI strategy, social media, project management, e-learning, and client services.

Nicole Hess
Nicole Hess

Nicole Hess is a Content Strategist with a record of delivering results for enterprise and global websites. Drawing from degrees in International Relations and Linguistics, and with over a decade experience in content, spreadsheets, and data analysis, she provides Content Strategy that is attuned to both business and customer goals Nicole is also an active member of her community, both professionally and in local organizations. This includes lead organizer of Content Strategy Philadelphia Meetup a Trustee of the Philadelphia Chapter of the Awesome Foundation, and gardening the city, one street planter at a time.

Debbi Dunn Solomon
Debbi Dunn Solomon

Debbi Dunn Solomon is an accomplished communications strategist who specializes in conveying complex topics and disruptive ideas to targeted audiences including consumers, advocates and policymakers. She currently spends most of her working hours as a digital content strategist/senior copywriter for Merck Pharmaceuticals. You can see her portfolio on LinkedIn and posted at Debbi earned a BA from Brandeis University and an MS from Boston University College of Communication.

Matthew Livingstone
Matthew Livingstone

After graduating in 2006 with a master’s degree in Theatre and a bachelor’s in Communications from Villanova. After three months as an entry-level accountant rhyming expense reports and creative spreadsheets, Red Tettemer O’Connell + Partners decided that Matt’s “talents” were better served as a copywriter, and not dealing with their finances. From there, Matt went on to work at Razorfish Health, and then at a Huntsworth Health social start-up in New York. Currently, Matt is VP, Group Creative Director at MRM//McCann, leading the creative for clients, including IHOP, Applebee’s and ETS.

Where It’s At

Jon M. Huntsman Hall, 3730 Walnut St, Philadelphia, PA 19104

This Event is Free, But There’s Only Room for 150!

Sign up now!

Get in Touch

PANMA hosts networking and educational events, where we encourage the connections among our members, offer business opportunities and enjoy good times with friends. We are designers, artists, developers, programmers, content strategists, information architects, marketers and everything in between supporting one another and our innovative community.

Give us a shout to learn more, ask questions or just say hi! 


Thanks to our sponsors for making this event FREE to attend

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