Philadelphia Area New Media Association

How To Grow Your Business with Google Data Tools

How To Grow Your Business with Google Data Tools

Did you ever want to track something on your website and use that data to make strategic decisions? With Google Tools you can track almost anything! Google Analytics and Google Tag Manager have the ability to capture an incredible amount of insightful data when correctly optimized. In this overview workshop, we will discuss both Google Analytics and Google Tag Manager and how to utilize them to capture optimal website data to grow your business.

What You Will Learn

– Google Tag Manager and Why It’s Important
– How Google Analytics and Google Tag Manager Work Together
– How To Set Up Google Analytics Through Google Tag Manager
– How To Track Clicks & Forms With Google Tag Manager
– 10 Key Techniques To Optimize Your Google Analytics

PANMA Speakers:


Josh Silverbauer at PANMAJoshua Silverbauer is the CEO of Grue & Bleen Agency. Josh is a certified Google Analytics, Google Tag Manager, and Google AdWords Specialist, and has worked with companies of all shapes and sizes to help them understand how to track their data more effectively. He is passionate about using data to assist with strategic marketing and also bridging the gap between creatives, analysts, and developers. In his spare time, he writes rock operas, tap dances, and loves playing strategic board games.

Head Analyst - Delphic DigitalAndrew Richardson is the Director of Analytics at Delphic Digital. Andrew loves taking data and turning it into information that tells a story, creating relevant insights and business recommendations to increase ROI. His career has spanned across the education, digital marketing, healthcare, and pharmaceutical industries. He also loves the musical Hamilton.



Date: Thursday, October 27, 2016
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 260
Time: Doors open at 5:30. Program & Workshop from 6pm – 7:30. Networking until 8pm
This event is FREE, thanks to our sponsors. But please register to help our planning:

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