Philadelphia Area New Media Association
How To Grow Your Business with Google Data Tools

How To Grow Your Business with Google Data Tools

Did you ever want to track something on your website and use that data to make strategic decisions? With Google Tools you can track almost anything! Google Analytics and Google Tag Manager have the ability to capture an incredible amount of insightful data when correctly optimized. In this overview workshop, we will discuss both Google Analytics and Google Tag Manager and how to utilize them to capture optimal website data to grow your business.

What You Will Learn

– Google Tag Manager and Why It’s Important
– How Google Analytics and Google Tag Manager Work Together
– How To Set Up Google Analytics Through Google Tag Manager
– How To Track Clicks & Forms With Google Tag Manager
– 10 Key Techniques To Optimize Your Google Analytics

PANMA Speakers:

 

Josh Silverbauer at PANMAJoshua Silverbauer is the CEO of Grue & Bleen Agency. Josh is a certified Google Analytics, Google Tag Manager, and Google AdWords Specialist, and has worked with companies of all shapes and sizes to help them understand how to track their data more effectively. He is passionate about using data to assist with strategic marketing and also bridging the gap between creatives, analysts, and developers. In his spare time, he writes rock operas, tap dances, and loves playing strategic board games.

Head Analyst - Delphic DigitalAndrew Richardson is the Director of Analytics at Delphic Digital. Andrew loves taking data and turning it into information that tells a story, creating relevant insights and business recommendations to increase ROI. His career has spanned across the education, digital marketing, healthcare, and pharmaceutical industries. He also loves the musical Hamilton.

 

 

Date: Thursday, October 27, 2016
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 260
Time: Doors open at 5:30. Program & Workshop from 6pm – 7:30. Networking until 8pm
This event is FREE, thanks to our sponsors. But please register to help our planning: http://panma-october272016.eventbrite.com

Design Disruptors Movie Screening

Join PANMA and Philly UI UX for a screening of Design Disruptors, a movie by Invision. Sponsored by Dell Boomi. About the film: The future of business is being written by companies and products that—intentionally or not— shake billion dollar industries. In DESIGN DISRUPTORS, enter the world of 15+ industry-toppling companies—valued at more than $1 trillion dollars combined—with one unifying secret advantage: the transformative power of design. DESIGN DISRUPTORS reveals a never-before- seen perspective on the design approaches of these companies and how they are overtaking billion dollar industries through design. Take a peak into InVision before our exclusive event https://www.invisionapp.com/

Who Should Attend
– Artists & Designers
– Developers & Programmers
– Content Strategists & Marketers
– Entrepreneurs & Innovators
– and Everything In Between

Register For This Event Only At: http://nvite.co/d723

Date: Thursday, September 22, 2016
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 260
Time: Doors open at 5:30. Screening from 6pm – 7:15. Q & A to follow until 8pm.

PANMA Joins Philly Startup Leaders Summer BBQ 2016!

Come enjoy delicious food & drinks while meeting new and old friends in the incredible tech and entrepreneur community in Philadelphia! All are welcome as this event will give you the chance to find out more about what is going on in our community. Whether you are a student, an entrepreneur, a startup/tech employee, or just want to know more, you will definitely meet many tech-focused community organizations. We hope you’ll join us on so be sure to sign up here psl.ticketleap.com/psl-summer-bbq-2016/
Remember to stop by the PANMA table to chat with us!

Hiring for culture – But What Culture Are We Hiring For?

There is a lot of talk in tech and digital about “hiring for culture”. But what is the culture we are hiring for? Does this culture promote inclusion or does it prevent inclusion? Are we hiring for the culture that fits our personality or a culture that is actually good for our business and includes many different types of people? Every company, founder or manager wants to think that the culture they are hiring for promotes diversity and inclusion, but does it really? Join us as we explore the issue of the current tech/digital culture and how it can impact diversity and inclusion from many different perspectives.

You’ll hear from:

Victor Yocco – Addressing the promotion of alcohol as culture
Victor is a UX Research Director at a local design and development firm. He has been sober for over two years. He frequently writes and speaks on addressing tech’s culture promoting alcohol use. Victor will discuss ways to make our culture more inclusive for those choosing to abstain from alcohol for any reason.

Gloria Bell
Gloria Bell is the co-founder of the Women in Tech Summit and an advisory board member of TechGirlz and wears a few other hats, as well. She is a fierce advocate for women in the workplace, especially women in tech. Gloria wants to prompt a discussion on how the current trends in tech and digital culture can both promote and discourage women from joining the industry.

Michael Carvin
Michael is a user experience research, strategy and design professional with 20 years of agency- and client-side service. He became an advocate for the aging workforce after having seen how culture and policy on “both sides of the fence” affects that workforce. Michael will discuss the trends he sees as reinforcing disconnects between generations in tech.

Tim Allen
Tim is the IT Director of Advanced Initiatives for Wharton Research Data Services. Tim began programming at the age of 6, on Apple II+ and Commodore Pets, before venturing on to many OS’s, DBs, and languages which led to his current favorite language / web framework pair, Python and Django. Tim is passionate about the Philadelphia technology community and culture, having served as Vice President of PANMA, an organizer of PhillyPUG, a chair of BarCamp Philly, and is now an organizer helping bring DjangoCon US to Philadelphia this summer. Tim loves ice hockey, cycling, hacking, playing guitar, and lives clean and sober in South Philly with his wife and cats.

Jumoke Dada
Jumoke Dada is an innovative technologist and strategist with a passion for educating women and building communities. As a consultant, she provides tech project management and development services. As a Signature RED strategist, she provides “Legally AMBITIOUS” tools and resources to tech-savvy women interested in pivoting or reinventing their career. During the summer, she gives back to the community by providing mentorship and care packages to college-bound girls through Project ALOE.

Get your ticket now! Register: http://panmajuly2016.eventbrite.com

Date: Thursday, July 28, 2016
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 255
Time: Doors open at 5:30. Program from 6pm – 7:30. Networking until 8pm.

Introduction to Video from Concept to Delivery

Are you looking to add video to your next web project? Not sure if animation or video would be best? Wondering how to get started? Join us for this fun and interactive 90min presentation which will give you the foundation you need to understand when video works, how to prep it for use on desktop and mobile devices and learning about best practices and techniques that you can apply on your next project. We’ll take your thru storyboarding, recording, editing and then delivery of your content.

You’ll learn about:
– When to use video
– Storyboarding techniques, what works best and what doesn’t
– Using your SmartPhone to Shoot and Edit your next Project
– Using Premiere and After Effects
– What does a video production look like
– Compressing content for use on desktop to mobile devices
– Setting Up Your Own Content Delivery Network from Amazon, YouTube, Vimeo to Facebook

Linda DanielsLinda Daniels is a Design Thinker, Experience Architect and Educator. She specializes in strategic direction, leadership and design in creating engaging user experiences for innovative brands including COMCAST, M&M’s, NASCAR and MERCK. Linda is passionate about great design and technology and how it impacts every product, communication and customer experience. She loves to share her experience about the ever changing digital landscape through industry blogs, workshops, teaching and volunteering. To find out more about Linda you can find her here: Linkedin @ldaniels_design

Fredric FreemanFredric “Fresh” Freeman is an Interactive Art Director & Designer and has been on a journey fueled by creativity and innovation, initially sparked by a Packard Bell 486DX 33mhz, a Das EFX CD and floppy disk copy of Doom. Along the way, he has reshaped the image of the largest banks in America, helped transition one of the nation’s most recognizable brands into the world of mobile, toured the nation as a DJ and became a professor of Interactive Design and Animation. His award winning tours of duty include stints at Razorfish, Tierney, Bristol Myers Squibb, Philadelphia University, Ultra Records, and Lombardi’s Original Brick Oven Pizza in Philadelphia.

Nick FloroNick Floro is the president of Sealworks Interactive Studios. Nick has over 20 years of experience developing e-Learning solutions, applications and web platforms. He has worked with numerous Fortune 500 companies to help them understand the technology and develop innovative solutions to help their teams and customer base, and has won numerous awards from Apple and interactive organizations for productions and services. Nick is passionate about how technology can enhance learning and loves to share his knowledge and experience to inspire, teach and motivate. To find out more about Nick you can find him here: Linkedin @nickfloro

Get your ticket now! Register: http://panmajune2016.eventbrite.com

Date: Thursday, June 30, 2016
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 255
Time: Doors open at 5:30. Program from 6pm – 7:30. Networking until 8pm.

PANMA Show & Tell

PANMA’s Annual Show & Tell event features members of the Philly tech-creative community showing their cool projects. It’s fun, it’s entertaining and it’s inspiring! See what is happening in Philadelphia in a fast-paced (but comfortable) format, where each speaker has just 6 minutes to present their projects and open your eyes to something new. Join us for an evening exploring the artistic, the technical and the revelatory – you may be surprised by what you see!

Here’s a few of our speakers and their topics:

  • Aligning Vision With Action: Lessons Learned (Orly Zeewy)
  • Lessons Learned #hackthemuseum (Laura Webb)
  • Hyperlocal Gossip: The Indie Media Landscape (Joshua Albert)
  • Illustrating the Tomorrow Tour (Mike Jackson)
  • Kids Discover: Transitioning from Print To Digital (Dominic Prestifilippo)
  • How to Learn a New Language (Kevin Lee)
  • Emails and Surveys: How to Get Feedback (Chris Vasquez)
  • A More Favorable World: Design as Capital (Jake Wells)

Get your ticket now!  Register: http://panmamay2016.eventbrite.com

Date: Thursday, May 26, 2016
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 255
Time: Doors open at 5:30. Program from 6pm – 7:30. Networking until 8pm.

 

Call For Speakers: Annual Show & Tell

PANMA began a tradition two years ago that was so successful, so much fun and so interactive, that we are doing it again on May 26, 2016! So be prepared to get inspired and motivated while you learn from our innovative, design, development, entrepreneurial, innovative and strategic community!

Interested in showing your stuff and sharing with the world? Just fill out this form and submit your topic to our panel review by April 29, 2016. Each speaker will have 6 minutes to tell us about themselves, a “PechaKucha” presentation, to share their topic and answer 5 questions.

Date: May 26, 2016
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 255
Time: Doors open at 5:30. Program from 6pm – 7:30. Networking until 8pm.

Register: http://panmamay2016.eventbrite.com

PANMA Tech Talks

Join us on April 21st for PANMA’s very first TechTalks to find out what is happening in Philly with developing technology and who is doing what at the forefront of their very exciting fields including Wagtail, SASS, Date Pickers, Gulp and much, much, more!

Some Of What You’ll Learn

  • What Is Wagtail, How Is It Different & “Developer Friendly”?
  • What Is SASS & Cool Things You Can Do With It
  • What Are Date Pickers & How To Use Them
  • What Are The SASS Tools & Gulp
  • Tips, Tricks and how to learn more!

Wagtail CMS – Tim Allen
Tim is the IT Director of Advanced Initiatives for Wharton Research Data Services and is a big fan of Django. Elegant, open source, and free, Wagtail is a new and promising CMS for the Django web framework. Tim will introduce us to Wagtail and what key features make it stand out from the rest of the pack.

Chad Whitman – Hello SASS
Chad is an App Dev for the CAOS team at the Wharton School of Business and knows writing good, maintainable CSS for large-scale, complex projects can be tough. This is where a preprocessor like SASS can help. Chad will introduce us to SASS and how it can assist in writing less repetitive, more organized stylesheets.

Ryan Sullivan – Date Pickers
Date Pickers are ubiquitous, but most of the time they’re the clunky, ugly, afterthought of our UI. jQuery UI Datepicker works for the basics, but to set a date range, add time ranges, and deal with monthly or quarterly dates, you’re going to need more horsepower. And Ryan is just the guy to tell you why!

Stephen Turoscy – CSS PreProcessing Using Gulp
So you know CSS and you know that SASS will make it easier, but how do you develop your web layout without losing your mind? Stephen is going to show everyone just how to do this!

Date: April 21, 2016
Time: Doors open at 5:30. Program runs 6:00 – 7:30 pm. Networking and Q&A until 8:00 pm
Location: Huntsman Hall, University of PA Wharton School, 3730 Walnut Street, Philadelphia PA 19104
Room: 250
Register: http://panmaapr21.eventbrite.com

And please join us for a post-event Happy Hour at a nearby purveyor of fine food and adult beverages! (Not sure which one yet – so hard to choose!)

Designing Beyond the Screen With VR (v2)

We are very happy to be partnering with the Philly New Technology Meetup for this event. (And please note that we’re at Quorum, 3711 Market Street, floor 8, for this event.)

The phrase virtual reality has taken a beating over the past 2 decades as it wasn’t within reach based on previous technologies, costs and implementation. At this point, VR often brings to mind some 90’s post-apocalyptic image, people living outside of society wanting to escape life, or gamers or Star Trek HoloDeck. But the future may actually be upon us as over half the US adult population now has a smartphone powerful enough to connect and create vrtual experiences. Will we finally be able to close the door on vaporware and broken virtual promises? Join Frederic as he explores and provides a overview of the VR landscape, how its evolving and exciting new possibilities just around the corner.

fredric-freeman-circle_140x140
Fredric “Fresh” Freeman is an Interactive Art Director & Designer and has been on a journey fueled by creativity and innovation, initially sparked by a Packard Bell 486DX 33mhz, a Das EFX CD and floppy disk copy of Doom. Along the way, he has reshaped the image of the largest banks in America, helped transition one of the nation’s most recognizable brands into the world of mobile, toured the nation as a DJ and became a professor of Interactive Design and Animation. His award winning tours of duty include stints at Razorfish, Tierney, Bristol Myers Squibb, Philadelphia University, Ultra Records, and Lombardi’s Original Brick Oven Pizza in Philadelphia.

Date:Wednesday, March 16, 2016

Schedule:

  • 5:45 Networking and food
  • 6:15 Welcome and sponsors
  • 6:25 Demo: TBA
  • 6:40 Demo: TBA
  • 6:55 Spotlight: PANMA
  • 7:00 Guest speaker: Frederic Freeman
  • 7:30 Community discussion followed by Networking
  • 7:45 Happy Hour

Location: Not the usual place! Quorum, 3711 Market Street, Philadelphia, PA 19104

Room:Floor 8

Register: panmamar16.eventbrite.com

The Changing Landscape of Freelance Workers

Presented jointly by PANMA and the Society for Technical Communication – Philadelphia Metro Chapter (STC-PMC)

Are you tired of working for someone else? Want to set your own goals and drive your own destiny, but are not sure how to get started? Perhaps you have some innovative ideas and want to see if they will work for you as a career option. Join PANMA and STC-PMC for an interactive panel discussion featuring five experts from a range of freelance professions.

What You’ll Learn:

  • Differences between “full-time” and freelance
  • Skills required for freelancing
  • How to manage time and projects
  • Working with clients and “selling”
  • How to start a plan for success

Follow-up Q&A with social happy hour to follow.

Register: https://panmafeb25.eventbrite.com/
Date: Thursday, February 25, 2016
Time: Doors open at 5:30pm. Program runs 6 – 7:30pm.
Follow-up Q&A with social networking to follow.
Location: JM Huntsman Hall, 3730 Walnut Street, Philadelphia PA 19104
Room: 245

  • Ernie Lim is a freelance drone operator based out of Philadelphia, and the world of aerial cinematography is one of his greatest passions. If you’ve been to a 76ers game or watched abc6 news, you’ve probably seen some of his work. Follow him on Instagram (Flowsunmedia)
  • Katie Aquino, a.k.a. Miss Metaverse, is an international keynote speaker, consultant, filmmaker, and entrepreneur based in New York. Previously, she produced digital content for the film and television industry for companies like Solaris Entertainment and AEG Productions. Find out more about Katie here: http://futuristmm.com
  • Alisha Miranda is a digital media professional, and the first Client Success Manager at Technical.ly, the local network of tech news sites and events. Previously, she spent nearly a decade in New York ​helping CEOs, small business owners and media brands​​ develop their marketing and revenue opportunities. Keep up with Miranda on Twitter @makeshiftalisha
  • David Calloway, a long-time technical communicator, will share his experiences as a contract writer for various companies including Salesforce, Bank Of America and Pfizer. In addition to writing, he is also a musical performer, conference organizer and industry leader. https://www.linkedin.com/in/davidcalloway
  • Danielle Villegas writes the popular tech comm blog, TechCommGeekMom, which continues to grow since it started as a student blog in grad school! Hear how a social media course got her started as one of the more prolific tech comm bloggers in the industry, her secrets to what makes a successful blog, and why blogging isn’t dead yet.