Philadelphia Area New Media Association
Altering Reality for Fun and Profit

Altering Reality for Fun and Profit

Our reality is constantly being redefined by new media and digital technology. What is now possible in this space is quickly changing how we work, where we work, and how we live. It is not surprising that all of this also changes the way in which large and small companies generate revenue. Speakers from a wide range of disciplines will take part in a topic focused presentation in their area of expertise. Following will be an open new media panel discussion, moderated by former PANMA President Linda Daniels, and Jefferson East Falls Technical Support Services Director Mike Finnell.

What you’ll learn:

  • How does new media and digital technology impact the field of architecture?
  • How has VR, XR and Motion Graphics changed the game in the creative industry?
  • How does a reimagined fashion education platform launch independent fashion lines?

Panelists:
Andrew Hart – Architecture – Jefferson University – Lidar
Fredric Freeman – Jefferson University/Kuzu Creative – VR/XR/Motion Graphics
Dr. Larisa Mann – Temple University – Digital Copyrights
Event details:

  • Location: Jefferson University, 4201 Henry Ave, Philadelphia, PA 19144
  • Time: 6 – 8pm / Doors open 5:30pm
  • Date: Thursday, November 29, 2018
  • Building/Room: Gutman Media Classroom

Register here: https://panmanov2018.eventbrite.com

The State of Coworking in Philadelphia

The State of Coworking in Philadelphia

Commuting to an office, settling into the same old cubicle, and cranking out the work 9 to 5? Not so much the default any more. More and more of us are coworking – and “coworking spaces” are definitely not all the same. What does “coworking” mean? What are the different experiences found in the places that offer what they call coworking? What is the role of community?

PANMA presents a panel discussion of this important phenomenon as it happens in our area. You’ll hear from:

  • Alex Hillman, co-founder of Independents Hall, better known as IndyHall, and Anaia Daigle, IndyHall Tummler
  • Nick Winkler, founder, Work2gether
  • John Autin, Nexus
  • Ron Braunfeld, President, 1776

While these places have some common characteristics – shared desks, various amenities, access to wifi/printers/conference rooms – are they really all alike, with differences only in style? And if they are different, what makes them different? Get the perspectives and insights of people operating four of the Philadelphia area’s coworking spaces and come away with some new insights of your own.

Details:
Location: Wharton School of the University of PA, 3730 Walnut Street, Philadelphia, PA 19104
Date: Thursday, October 25, 2018
Time: Doors open at 5:30pm. Program runs from 6-7:30pm. Networking until 8pm.
Room: 265

Sign up here: panmaoctober2018.eventbrite.com

Vicki Boykis on Sense and Sensibility in Data Science

Some of the hottest of hot topics – across a variety of fields – are Artificial Intelligence and “Big Data.” Individually or combined, they have generated predictions both of a bright new future and of cataclysmic disaster. How are we to make sense of it all, and gain some insights into applications available now?

Vicki Boykis presents an insightful, clear-eyed talk that goes beyond the hype of AI, ML, and big data to cover several concrete problems that she sees businesses in the Philly area and beyond facing today and how they can be solved.

Event Details

Date: Thursday, September 27, 2018
Location: University of PA, Wharton School, Huntsman Hall, 3730 Walnut St, Philadelphia, PA 19104
Room: 250
Time: Doors open at 5:30pm. Event runs from 6 – 7:30pm. Networking until 8pm.
Register today: https://panmasept2018.eventbrite.com

Vicki BoykisVicki Boykis is a consultant in data science and machine learning engineering and helps companies build end-to-end data products. She’s previously spoken at PyData, DataJawn, and has taught for GirlDevelopIt. In her spare time, she enjoys writing, reading, and toddler wrangling.

The GDPR: What is it and how does it affect you?

The GDPR: What is it and how does it affect you?

GDPR. How does it affect you and your business?

Join PANMA on Thursday June 28th for a panel discussion on the General Data Protection Regulation (GDPR) that went into effect on May 25, 2018.
Our panelists will discuss the legal, risk management, and social media/analytics aspects of GDPR.

Date: Thursday, June 28, 2018
Location: University of PA, Wharton School, Huntsman Hall, 3730 Walnut St, Philadelphia, PA 19104
Room: 360
Time: Doors open at 5:30pm. Event runs from 6 – 7:30pm. Networking until 8pm.
Register today: https://panmajune2018.eventbrite.com

Our Panelists

Frank Taney
https://www.linkedin.com/in/frank-taney-69770293/
Frank is a seasoned trial lawyer and complex commercial litigator with 21 years’ experience trying cases in federal and state court, as well as domestic and international arbitrations, with over 20 matters tried to verdict or award as lead trial attorney. He maintains a sophisticated technology transaction practice with focus on intellectual property and information technology, as well as other technology sectors. Frank has served as outside general counsel for over fifty different companies. He is a prolific speaker and author on topics involving the intersection of law and technology. Frank is deeply immersed in the greater Philadelphia technology and entrepreneurial communities, and serve on the boards of numerous non-profit organizations serving those communities. He is admitted to practice law in Pennsylvania and New Jersey.

Austin Morris Jr.
www.morrisrisk.net
Austin is the owner of Morris Risk Management LLC and he is knowledgeable about technology, data protection and privacy, emerging risks and potential liabilities. He has been reading about and talking about GDPR for approximately 1.5 years. Austin knows that there will be more to learn going forward since GDPR went into effect on May 25, 2018.

Josh Silverbauer
CEO of Grue & Bleen
https://www.linkedin.com/in/jsilverbauer/

Josh is co-founder and CEO of Grue & Bleen Agency — a digital “everything” agency. Josh is a certified Google Analytics, Google Tag Manager, and Google Adwords Specialist and has worked with companies of all shapes and sizes to help them understand how to track their data more efficiently. Throughout his five years as a digital marketing strategist, Josh saw a need to bridge the gap between creatives, analysts, and developers, understanding that using code as a marketing tool was the future for advertising. Today, he uses his knowledge of website structure and code to create data segmentation that reveals audience insights and improves user-experience and decision making.

PANMA Show & Tell Event

PANMA Show & Tell Event

PANMA’s Annual Show & Tell event features members of the Philly tech-creative community demoing, discussing and sharing what worked and what didn’t. It’s fun, it’s entertaining and it’s inspiring! See what is happening in Philadelphia in a fast-paced (but comfortable) format, where each speaker has just 6 minutes to present their projects and open your eyes to something new. Join us for an evening exploring the artistic, the technical and the revelatory – you may be surprised by what you see!

This event fills up fast! Be sure to reserve your seat today.

Date: Thursday, May 31, 2018
Location: University of PA, Wharton School, Huntsman Hall, 3730 Walnut St, Philadelphia, PA 19104
Room: G65
Time: Doors open at 5:30pm. Event runs from 6 – 7:30pm. Networking until 8pm.
Register today: https://panmamay2018.eventbrite.com

Below are just some of our amazing presenters and their topics:

Building community using the digital space
Diane Varner is a digital strategist who has lived in Philly for over a decade. Her work focuses on inbound marketing and analytics. You can learn more about Diane here: http://www.dvarnercommunications.com

What Do You Say When Someone Asks, “What’s Your Story?”
Cathy Goodwin is an online copywriter and marketing strategist. She specializes in working with small businesses who believe, “We have no message,” or, “We are one dull company.” Storytelling (and other tactics) help them create a strong, clear message and become (usually) irresistible to their target audiences. You can learn more about Cathy here: http://cathygoodwin.com/blog

How to Build (a better) Professional Network
Upma Singh started her work life back in the early aughts as an independent filmmaker. She produced and edited videos for a decade before morphing into a user experience designer. She feels extremely lucky to have a second career she loves that allows her to help people, solve problems, tell stories and communicate with clarity. Upma loves to cook, watch television, and spend time with her family of two cats and a husband. You can learn more about Upma here: https://www.upmasingh.com/designthoughtsblog

Why and How We Diversified our Team
Christopher Litsinger graduated college and immediately asked the question: “what am I going to do with this degree in English?” Starting off in an entry-level customer support role, he moved into various development and engineering roles working with Windows applications, web development, PalmOS and eventually settled in to roles focusing on the intersection of infrastructure and code. After years of resisting suggestions that he try out management, Christopher agreed to take on a leadership role. He quickly discovered that building teams is still building things, and has been focused on how to effectively lead engineering teams since. He is currently Director, Cloud Application Platforms at Comcast Cable. You can learn more about Christopher here: http://interiority.org

Change: A Continuous & Very Loud Noise
Linda Daniels grew up in Kendall Park, NJ with her mother Dorothy, the ‘lunch lady’, her father Louis, a pharmaceutical bio-chemist and her sister Laura, who is now a communications and marketing professional. Linda’s passion for art, design and people behaviors, drove her to pursue careers in fine art, advertising and organizational design, while embracing the latest technology since 650mb of RAM was a really big deal. Seriously. Linda is recognized for keen business, entrepreneurial, organizational and process insights, with exceptional human-centered design problem-solving skills that inspire multidisciplinary teams to bring concepts to reality and create amazing experiences for world-wide brands. Self-motivated and results driven, Linda focuses on agile methodologies, design thinking, empathy and life-long learning in the ever-changing world in which people live, work and play. You can learn more about Linda here: https://www.linkedin.com/in/lindadanielsdesign/

Hacking Healthcare – How Get Covered Philly is helping Philadelphia Get Health Insurance during Open Enrollment
Marta Rusek is a proud Philadelphian who has a passion for working with mission-driven organizations. She has served as a Peace Corps Volunteer in West Africa and once supported the international projects division at Sesame Workshop in New York. Currently, she is a Communications Manager for Friends General Conference and a Digital Storyteller for hire serving nonprofits in Philadelphia. She is also one of the organizers of Get Covered Philly, a grassroots campaign to promote Open Enrollment for health insurance. You can learn more about Marta here: http://martarusek.com

Reducing Anxiety at Meetup Events
Meghan Kelly worked in education for seven years before realizing that she could actually get paid to make flow charts in a User Experience career. She immediately jumped into learning about design and front-end development and ultimately changed careers in 2016. She’s now a UX Designer at Elsevier, a medical information and analytics company. As a career changer, Meghan is passionate about helping others understand and navigate the tech world and possibly even change careers themselves. She is the Events Lead Organizer for GDI Philly so she is frequently found at GDI events but also enjoys traveling, Netflixing, and looking for the best margaritas in town. You can find out more about Meghan here: http://www.meghanakelly.com

AI for Small & Medium Business: Ellie – A Smart Business Assistant

Raj Subramanian is an experienced Chief Executive Officer with a demonstrated history of working for IT services and product development firms. Strong business development professional skilled in Business Process, Requirements Analysis, Enterprise Software, Enterprise Architecture, and Big Data Analytics. Strong expertise in building Technical, Marketing, Sales and HR teams across the globe to manage multiple ventures and engagements. You can find out more about Raj here: http://www.theecsinc.com

Creating a Chatbot for a Choose-Your-Own-Adventure Play: The 9th Actor is a Chatbot
Kat Hinkel is a playwright with a love of immersive theather, costumes, the Philly tech scene, and dad jokes. You can learn more about Kat here: http://www.kathinkel.com/blog/

Show And Tell 2018 – Call For Speakers!

Show And Tell 2018 – Call For Speakers!

Hello everyone!

It is that time of year again! PANMA.org is looking for presenters to share work they have done this year with our amazing, innovative Philadelphia community for the 2018 PANMA Annual Show & Tell on Thursday, May 31st.

If you are interested and want to submit your idea for our Show & Tell:

  • Use this link for PANMA Show & Tell to complete your submission form by 05.10.17
  • You’ll need to be able to present your topic in approx 6 minutes, and we ask that your presentation be no longer than 10 screens/slides.
  • You’ll need to submit a PDF of your presentation by 5pm Friday 5.25.17 so it can be integrated into the evening program and event.

And for all whose passion is problem solving and improving accessibility, we encourage you to submit your topic and share your story with us to help spread the word!

If you have any questions or would like to schedule a review call, email us at panma-board@googlegroups.com

Philly Tech Week Is Amazing. You Should Go.

Philly Tech Week is a week-long celebration of technology and innovation happening throughout the Greater Philadelphia region. There’s something for everyone!

This will be the 8th year for this excellent showcasing of Philadelphia’s dynamic tech-creative community. From its beginnings, Philly Tech Week has grown to a huge event attended by thousands of individuals and companies. We have those wonderful folks at Technically Philly to thank for starting, leading and growing Philly Tech Week into the enormous success it has enjoyed.

You really should go. Here’s what you’ll find: http://2018.phillytechweek.com/

Title – Virtual Reality – Virtually Here?

Title – Virtual Reality – Virtually Here?

Still not sure how virtual reality works? Interested in learning how you can utilize virtual reality to tell a story in 360 degrees? Would what you say if I told you that you already have the tools to get started in your pocket?

Join us for an evening that hopes to enlighten as well as entertain. Come learn about the basics of Virtual Reality from Fredric Fresh and Babs Hansen.

What You Will Learn

  • What is VR?
  • What are some current ways to view VR
  • What Programs do you need to get started
  • What is some of the current VR equipment out there
  • How to plan a 360 VR Video Shoot
  • How to incorporate visual storytelling into 360 VR Video
  • Creative Direction + Project Management for 360 VR Video
    • For an added bonus, watch as we build a VR application live for PANMA.

      Details:

      • Date: Thursday, March 29, 2018
      • Time: Doors open at 6pm. Program 6:30 – 7:30pm. Q&A and networking until 8pm.
      • Location: Wharton School, University of PA, 3730 Walnut Street, Philadelphia, PA 19104
      • Room: 260
      • REGISTER: https://panmamar2018.eventbrite.com

      Fredric “Fresh” Freeman is a digital artist and interactive designer on a creative journey sparked by a Packard Bell 486DX 33mhz, a Das EFX CD and floppy disk copy of Doom. Along the way, he has reshaped the image of the largest banks in America, helped transition one of the nation’s most recognizable brands into the world of mobile, toured the nation as a DJ, published his memoirs, and became a professor of Virtual Reality and Animation. His award winning tours of duty include stints at Razorfish, Tierney, Bristol Myers Squibb, Philadelphia University, Ultra Records, and Lombardi’s Original Brick Oven Pizza in Philadelphia. Freeman currently serves as a board member at the Philadelphia Area New Media Association, and teaches at the School of Design and Engineering at the Thomas Jefferson University.

      http://2future4u.com
      http://smartfred.com/

      Babs HansenBabs Hansen is a visual storyteller, who loves playing in the space where technology and people meet. By day, she is a Digital Art Director at Merkle, Inc. and by night (and weekends) a graduate student at Jefferson University studying User Experience/Interaction Design. Her super powers are empathy driven design and compassionate team building. In her free time she volunteers at the Philadelphia Free School and she is always up for another cup of coffee.

      https://medium.com/@babs_hansen

Putting Your Good To Good Use

Putting Your Good To Good Use

You worked hard to get good at something. Now you want to do something good.
You’re doing fine at work, but there’s more to life than that.

Maybe you’ve been to your share of tech events, and you’re thinking it’s time to step it up a notch or two. Or you’ve been honing some new skills, and you know you can use them to get stuff done in an area you care about.

Want to find out how? Join PANMA and STC-PMC for a conversation on volunteering in the local tech scene.

You’ll learn:
What local organizations are looking for
Where to look for volunteering opportunities
How to best leverage your skills and interests as a volunteer
What volunteering can do for you – and your career!

Details:

  • Date: Thursday, February 22, 2018
  • Time: Doors open at 6pm. Program 6:30 – 7:30pm. Q&A and networking until 8pm.
  • Location: Wharton School, University of PA, 3730 Walnut Street, Philadelphia, PA 19104
  • Room: 260
  • REGISTER: https://panmafeb2018.eventbrite.com

Speaker Bios: (More to Come!)

Todd DeLucaTodd DeLuca (@techcommtodd) has over 15 years of experience as a technical writer and manager. An active volunteer and contributor to the profession, he is a remote-based worker and passionate about working side gigs to learn, advance, and meet new people. His professional background includes graphic design, editing, client communication, and software development documentation. Todd is an STC Associate Fellow, with activities including Intercom magazine contributor, Conference Chair of STC Summit, and Philadelphia Metro Chapter president. Todd has a Master degree in technical and scientific communication from Miami University (Ohio) and speaks at various regional and national conferences.

Jessie MalloryJessie Mallory is an IT Project Manager for cybersecurity software at Nuix. In her role, she communicates with all parts of the company, identifies and mitigates risks, and leads an Agile development team. Jessie is on the STC Board of Directors, serves as Vice Chair for the Community Affairs Committee, and is a proud member of the Philadelphia Metro Chapter. Jessie is the Director of Membership Services for the Project Management Institute’s Delaware Valley Chapter, a certified Project Management Professional, a Certified Scrum Master, and a webmaster for local non-profits.

Sylvester MobleySylvester Mobley is the founder and CEO of the youth tech education nonprofit, Coded by Kids. Through Coded by Kids, Sylvester works to increase access to tech education opportunities for those who are underserved, especially children of color and children who come from underserved communities. Sylvester’s mission is to ensure that every child has the support, resources, and opportunity to build the next Google, Microsoft or Facebook, regardless of what they look like or where they come from.

Because of the dominant role technology plays in our society, Sylvester believes that building a tech industry that is diverse, inclusive and equitable is one of the most pressing issues we face today.

Under his leadership, Coded by Kids has grown from an organization that served fewer than 15 children in one Philadelphia recreation center to serving more than 200 students per week in schools and community centers in three states. Sylvester has received awards for his work from several organizations including Philadelphia City Council, the Philadelphia Business Journal, The Philadelphia 76ers, Billy Penn, and Philadelphia Academies.

Sylvester got his start in technology while serving in the United States Air Force. He is a veteran of the war in Iraq, who served in three branches of the United States military over 12 years. Sylvester is also a graduate of Temple University’s Fox School of Business.

Jen DionisioJen Dionisio is the co-Chapter Leader for Girl Develop It Philadelphia, a nonprofit organization that provides affordable programs for adult women interested in learning web and software development in a judgment-free environment. She’s spent more than a decade working on digital projects, and is currently a content strategy consultant at EPAM, a digital platform engineering and software development services provider. Jen also has a background in informal education and academia, including developing curriculum for Drexel University and the University of the Arts.

The Content Strategy of Civil Discourse: Turning Conflict Into Collaboration

The Content Strategy of Civil Discourse: Turning Conflict Into Collaboration

In the current political climate, it seems like we’ve all but given up on productive, respectful discourse. However, there are simple design and content strategy choices we can make that encourage collaboration over conflict, even when dealing with hot-button issues. In this session we’ll look at real-world examples of how the way we phrase a question or design an interaction can have a huge impact on the quality of conversation, and the 3 rules they share.

What you’ll learn:

  • What are some simple, easy to remember principles that set the stage for good conversation over difficult topics?
  • What are some examples of simple content strategy choices that have a huge impact on civility online and in person?
  • What can content strategy teach us about encouraging better behavior in society?

Presenter Bio: David Dylan Thomas has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. A senior experience designer at Think Company, he serves as the head of Content Strategy Philly, founder of Content Camp, a content strategy instructor at Girl Develop It and content strategy consultant at the Corzo Center for the Creative Economy. He is the creator, director, and co-producer of Developing Philly, a web series about the rise of the Philadelphia tech community. He is the creator and host of the Cognitive Bias Podcast and has given standing-room-only presentations at TEDNYC, SXSW Interactive, and the Wharton Web Conference on content strategy and emerging content trends.

Event details:

Location: Huntsman Hall, 3730 Walnut Street, Philadelphia PA 19104
Time: Doors open at 6pm. Program runs 6:30 – 7pm. Networking until 8pm.
Date: Thursday, January 25, 2018
Room: 260
Register here: https://panmajanuary2018.eventbrite.com

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