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How To Grow Your Business with Google Data Tools

How To Grow Your Business with Google Data Tools

Did you ever want to track something on your website and use that data to make strategic decisions? With Google Tools you can track almost anything! Google Analytics and Google Tag Manager have the ability to capture an incredible amount of insightful data when correctly optimized. In this overview workshop, we will discuss both Google Analytics and Google Tag Manager and how to utilize them to capture optimal website data to grow your business.

What You Will Learn

– Google Tag Manager and Why It’s Important
– How Google Analytics and Google Tag Manager Work Together
– How To Set Up Google Analytics Through Google Tag Manager
– How To Track Clicks & Forms With Google Tag Manager
– 10 Key Techniques To Optimize Your Google Analytics

PANMA Speakers:

 

CEO Grue and Bleen

Joshua Silverbauer is the CEO of Grue & Bleen Agency. Josh is a certified Google Analytics, Google Tag Manager, and Google AdWords Specialist, and has worked with companies of all shapes and sizes to help them understand how to track their data more effectively. He is passionate about using data to assist with strategic marketing and also bridging the gap between creatives, analysts, and developers. In his spare time, he writes rock operas, tap dances, and loves playing strategic board games.

Head Analyst - Delphic DigitalAndrew Richardson is the Director of Analytics at Delphic Digital. Andrew loves taking data and turning it into information that tells a story, creating relevant insights and business recommendations to increase ROI. His career has spanned across the education, digital marketing, healthcare, and pharmaceutical industries. He also loves the musical Hamilton.

 

 

Date: Thursday, October 27, 2016
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 260
Time: Doors open at 5:30. Program & Workshop from 6pm – 7:30. Networking until 8pm
This event is FREE, thanks to our sponsors. But please register to help our planning: http://panma-october272016.eventbrite.com

11/29 event: Create the WEB Tour | Discover tools & technologies for the modern web. Sorry! This event is sold out.

Join us on Thurs. Nov 29 for another amazing event with Adobe. The next generation of HTML and CSS offer powerful new features for creating content that is graphically rich. It’s never been easier to leverage animation, motion graphics, and sophisticated graphical techniques when building for the modern web. Come see what Adobe is doing to move the web forward in these areas by working on new W3C specifications, tools that help designers create content, and services for testing content across screens.

Time: Doors open at 5:30pm. Program 6 – 8:00pm. Q&A and networking until 8pm.

Location: University of PA Wharton School, JH Huntsman Hall, 3730 Walnut Street, Philadelphia PA 19104

Room: G-255

This event is free, thanks to our sponsors! Pizza and Refreshments will be served.

10/25 Event : Links as Language: How Hyperlinks are Changing the Way We Read & Write

Links as Language: How Hyperlinks Are Changing the Way We Read & Write

They’re the most basic technology on the web, but we underestimate just how much links are changing the way we read and write. Links give writers a way to play with reader expectations and give readers a way to turn the act of reading into a form of gameplay.  We’ll discuss how links actually create meaning, how to use them as an artful writing tool, and how all of this is changing the very nature of knowledge in the 21st century.

Questions Answered

1. How can you use links to make your writing more engaging?

2. How are links turning the web into a text-based game space?

3. What are the best/worst practices for using hyperlinks?

4. What new technologies threaten the future of hyperlinks?

5. How are links enabling a fundamental shift in how we define knowledge?

About the Speaker:
Writer, filmmaker, and content specialist David Dylan Thomas blogs about entertainment and technology at www.daviddylanthomas.com when he’s not shooting Developing Philly, a web series about the rise of the Philadelphia innovation community. He co-hosts the Talking Pictures and Pick 3 podcasts and was recently published in the Fringe essay compilation Fringe Science.  He’s spoken at SXSW, BarCamp Philly, and PodCamp Philly. He currently serves as Director, Cultural Engagement for the John Templeton Foundation.

Register today at : http://panma.eventbrite.com/

Time: Doors open at 5:30pm. Program 6 – 7:30pm. Q&A and networking until 8pm.

Date: 10/25/12

Location: University of PA Wharton School, JH Huntsman Hall, 3730 Walnut Street, Philadelphia PA 19104

Room: G-255

This event is free, thanks to our sponsors! Pizza and Refreshments will be served.

Join us 9/27 for Next Generation of Video Editing & Effects with Autodesk Smoke 2013

We’ve secured a digital artist to demonstrate the next generation of video editing and effects from Autodesk. Whether you have worked in video, broadcast or looking to deliver content to the web you won’t want to miss this great opportunity to witness the magic of this product. The revolutionary all-in-one video editing and effects tool for the Mac. Smoke 2013 connects editing and visual effects like never before. Smoke is the professional choice for all-in-one video editing and effects on the Mac. By integrating familiar editing tools and node-based compositing directly into the timeline, Smoke is revolutionizing video post-production. Save time from complex multi-application workflows by having all the tools you need at your fingertips so you can focus more time and attention on being creative.  See why thousands have downloaded the free pre-release trial copy of Smoke to try it for themselves.

To see it for yourself, simply go to http://usa.autodesk.com/smoke-for-mac/trial/

Learn more about the product at: http://usa.autodesk.com/smoke-for-mac/

Event Sponsor: Video Corporation of America (VCA) is a systems integrator that offers a variety of communication systems, including acquisition, content creation, to post-production, broadcast and display. VCA is a Value-Added Reseller of Autodesk Media & Entertainment solutions, with locations in King of Prussia, PA; Somerset, NJ; and New York City.

Register today at : http://panma.eventbrite.com/

Time: Doors open at 5:30pm. Program 6 – 7:30pm. Q&A and networking until 8pm.

Date: 9/27/12

Location: University of PA Wharton School, JH Huntsman Hall, 3730 Walnut Street, Philadelphia PA 19104

Room: G-255

Demystifying Games & ARG’s for Learning 6/30

Whether you are new to games or want to discover how they can be used for learning you won’t want to miss the PANMA session to get the latest information. This session is for anyone in education, corporate or looking for new innovative ways to get your audience to participate and learn. We’re lucky to have Koreen Olbrish from Tandem Learning to share her knowledge and experience with you. Tandem Learning has been at the forefront of immersive learning strategies and applying game dynamics to educational projects. Koreen will share the latest trends in serious game design, including 3D immersive games and alternate reality games (ARGs), and how these design techniques can increase engagement and facilitate learning. For those new to serious games, Koreen will provide an overview of why games are great for learning, when games should be considered, and the basics of different types of serious game design. Case studies of corporate learning implementations of games will also be reviewed.

Q & A Panel

We’ll close the evening with a Q&A panel where you can ask your questions.

You’ll learn about:

– Current trends in applying game dynamics to learning

– How serious games can engage learners differently

– Alternate reality games and their advantage in immersive learning design

Date: Thursday, June 30, 2011

Time: Doors open: 5:30pm / Event Starts at: 6:00 – 8:00pm

Location: Huntsman Hall, 3730 Walnut Street, Room G-55, Phila, PA 19104 | Directions: http://bit.ly/7trnIP

Cost: FREE

Pizza & light refreshments will be provided. A special Thank you to our Sponsor Wharton Technology for providing the space and pizza.

Register at http://panma.eventbrite.com

Mobile Madness : Developing for iOS & Android on 5/26

You don’t want to miss our next event on mobile development. Join us as we dive into the latest tools and technologies to develop games and apps for the iOS and Android platforms. You’ll learn about the latest mobile development technologies, GameSalad, Corona and HTML5 based frameworks.

Joe Kaufman, Fire Maple Games, will present Developing Games for the iOS and Android markets.  A demonstration of GameSalad and Corona for creating games for iOS and Android platforms. Joe will share his experience in designing and building games, what works, how to market and a sneak peak at his latest game in development. http://www.firemaplegames.com/

Robert Hall, Feasible Impossibilities, will present A look at the new Adobe CS 5.5: Using Flash for iOS and Android Development, how does it work, what’s involved and a look at the new features in 5.5. Providing interactive software development for kiosk, web, mobile platforms. Rob is a  Adobe Community Professional, Adobe Solution Partner, and Manager of the Philadelphia Flash Platform Adobe User Group – http://www.pfpaug.org/ http://www.impossibilities.com/

You’ll learn about:

– An update of the current mobile landscape, iOS, Android 2.x, 3.0, Blackberry, Windows 7

– Three of the hottest technologies in Mobile Development: GameSalad, Corona and Flash CS 5.5

– Which development environment may work best for you and your projects

– Play with a iPad 2 and Xoom

– What upcoming technologies to focus on the next 6 months

Date: Thursday, May 26, 2011

Time: Doors open: 5:30pm / Event Starts at: 6:00 – 8:00pm

Location: Huntsman Hall, 3730 Walnut Street, Room G-55, Phila, PA 19104 | Directions: http://bit.ly/7trnIP

Cost: FREE

Pizza & light refreshments will be provided. A special Thank you to our Sponsor Wharton Technology for providing the space and pizza.

Register at http://panma.eventbrite.com