Philadelphia Area New Media Association
What is content strategy and why do we care?

What is content strategy and why do we care?

What is Content Strategy & Why Do We Care?

Thursday, February 28, 2019 from 6:00 PM to 8:00 PM (EST)

 

Is content still King/Queen? Are you looking to get a fast track introduction into the world of content strategy? Join us as PANMA teams up with STC to host a discussion on the significance of content strategy within the new digital landscape.

“What is content strategy and why do we care?
Content strategy is planning, creating, publishing, and maintaining content for all platforms. We care because we want to use this content to achieve business goals. To do that, we need to ensure that our content is meaningful, well-structured, findable, usable, and sustainable.

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About PANMA Meetups

We are an innovative community of designers, artists, developers, programmers, content strategists, information architects, marketers and everything in between! Join us for all sorts of tech related awesomeness. 

Speakers

Meet Our Speakers

Danielle Villegas
Danielle Villegas

Danielle M. Villegas is a technical communicator who is currently a freelance digital content strategist at Merck and is an instructor of technical communications at the NJIT. She owns a tech comm freelancing business, Dair Communications. Her background and experience are grounded in content strategy, web content management, UX/UI strategy, social media, project management, e-learning, and client services.

Nicole Hess
Nicole Hess

Nicole Hess is a Content Strategist with a record of delivering results for enterprise and global websites. Drawing from degrees in International Relations and Linguistics, and with over a decade experience in content, spreadsheets, and data analysis, she provides Content Strategy that is attuned to both business and customer goals Nicole is also an active member of her community, both professionally and in local organizations. This includes lead organizer of Content Strategy Philadelphia Meetup a Trustee of the Philadelphia Chapter of the Awesome Foundation, and gardening the city, one street planter at a time.

Debbi Dunn Solomon
Debbi Dunn Solomon

Debbi Dunn Solomon is an accomplished communications strategist who specializes in conveying complex topics and disruptive ideas to targeted audiences including consumers, advocates and policymakers. She currently spends most of her working hours as a digital content strategist/senior copywriter for Merck Pharmaceuticals. You can see her portfolio on LinkedIn and posted at https://debbidunnsolomon.contently.com/. Debbi earned a BA from Brandeis University and an MS from Boston University College of Communication.

Matthew Livingstone
Matthew Livingstone

After graduating in 2006 with a master’s degree in Theatre and a bachelor’s in Communications from Villanova. After three months as an entry-level accountant rhyming expense reports and creative spreadsheets, Red Tettemer O’Connell + Partners decided that Matt’s “talents” were better served as a copywriter, and not dealing with their finances. From there, Matt went on to work at Razorfish Health, and then at a Huntsworth Health social start-up in New York. Currently, Matt is VP, Group Creative Director at MRM//McCann, leading the creative for clients, including IHOP, Applebee’s and ETS.

Where It’s At

Jon M. Huntsman Hall, 3730 Walnut St, Philadelphia, PA 19104

This Event is Free, But There’s Only Room for 150!

Sign up now!

Get in Touch

PANMA hosts networking and educational events, where we encourage the connections among our members, offer business opportunities and enjoy good times with friends. We are designers, artists, developers, programmers, content strategists, information architects, marketers and everything in between supporting one another and our innovative community.

Give us a shout to learn more, ask questions or just say hi! 

Sponsors

Thanks to our sponsors for making this event FREE to attend

Meet the New Board Members of PANMA

Meet the New Board Members of PANMA

Meet the New Board Members of PANMA!

Thursday, January 31, 2019 from 6:00 PM to 8:00 PM (EST)

 

PANMA (and PANMA Panda) wishes you a happy new year and hopes that you enjoyed your holiday season.

Welcome back! We are kicking off our new season on Thursday, January 31st with a new event: “Meet and Greet.” During this event, you will have an opportunity to meet the PANMA board and your fellow friends of PANMA. We want to hear what you’d like to learn and do this year. Plus, come ready to share something you’re excited about! We’ll have opportunities for five-minute lightning talks from the crowd. You’ll also get to see mini-talks from our three new board members, Rana Fayez, Babs Hansen, and Marta Rusek.

RSVP Now

About PANMA Meetups

We are an innovative community of designers, artists, developers, programmers, content strategists, information architects, marketers and everything in between! Join us for all sorts of tech related awesomeness. 

Speakers

Meet Our Speakers

Marta Rusek
Marta Rusek

Marta Rusek is a proud Philadelphian with a passion for working with mission-driven organizations. She's also the organizer of the bi-monthly Nonprofit Nerds Philly Meetup at the Free Library's main branch, founder of the grassroots campaign Get Covered Philly, and lover of pizza. She looks forward to sharing good conversations and ideas over pizza as a PANMA board member!

Rana Fayez
Rana Fayez

Rana Fayez is the founder and director of SWANA arts advocacy organization, YallaPunk. She teaches topics such as Web Development and Content Strategy in the Interactive Digital Media and Entertainment and Arts Management departments at Drexel University. Fayez is also a collector of synthesizers and vinyl records.

Babs Hansen
Babs Hansen

Babs Hansen is a visual storyteller, who loves playing in the space where technology and people meet. She is a UX strategist at Vanguard and recently finished a master's program in User Experience/Interaction Design at Jefferson University. Her super powers are empathy driven design and compassionate team building. In her free time she volunteers at the Philadelphia Free School and she is always up for another cup of coffee

Where It’s At

Jon M. Huntsman Hall, 3730 Walnut St, Philadelphia, PA 19104

This Event is Free, But There’s Only Room for 150!

Sign up now!

Get in Touch

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Sponsors

Thanks to our sponsors for making this event FREE to attend
PANMA-PhillyCHI Holiday Party!

PANMA-PhillyCHI Holiday Party!

Join us for a special holiday party with our friends at Philly CHI, Research Rewind, and Code for Philly!

To wrap up another successful year, we are joining forces with other Philly creative groups for one big holiday celebration and we invite you to join us for a festive celebration of local UX and creative professionals! Tickets are $7 and include your first drink and light food. There will be plenty of time to nosh and network about all things tech in Philadelphia. Get your tickets here: 2018 Holiday Party with PANMA and PhillyCHI! Please note tickets are non-refundable.

About our Partners

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI (http://sigchi.org/), an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. Research Rewind Research Rewind is all about reflecting on our experiences as UX and user-centered design researchers so we can refine our craft, iterate on our process, and ultimately create delightful, evidence-based designs that put people first. We host semi-monthly events where we swap stories, share tips and tricks, and grow our research skillsets together. Join us! Code for Philly Code for Philly uses tech and data as a mode of civic engagement. Founded under Code for America’s inaugural Brigade Program in 2012, Code for Philly currently hosts a weekly Meetup, regular hackathons and acts as an incubator for civic apps across the city. Some of us are thinkers, designers, makers, and coders, but we’re all engaged citizens ready to make an impact on the place we call home.
Altering Reality for Fun and Profit

Altering Reality for Fun and Profit

Our reality is constantly being redefined by new media and digital technology. What is now possible in this space is quickly changing how we work, where we work, and how we live. It is not surprising that all of this also changes the way in which large and small companies generate revenue. Speakers from a wide range of disciplines will take part in a topic focused presentation in their area of expertise. Following will be an open new media panel discussion, moderated by former PANMA President Linda Daniels, and Jefferson East Falls Technical Support Services Director Mike Finnell.

What you’ll learn:

  • How does new media and digital technology impact the field of architecture?
  • How has VR, XR and Motion Graphics changed the game in the creative industry?
  • How does a reimagined fashion education platform launch independent fashion lines?

Panelists:
Andrew Hart – Architecture – Jefferson University – Lidar
Fredric Freeman – Jefferson University/Kuzu Creative – VR/XR/Motion Graphics
Dr. Larisa Mann – Temple University – Digital Copyrights
Event details:

  • Location: Jefferson University, 4201 Henry Ave, Philadelphia, PA 19144
  • Time: 6 – 8pm / Doors open 5:30pm
  • Date: Thursday, November 29, 2018
  • Building/Room: Gutman Media Classroom

Register here: https://panmanov2018.eventbrite.com

The State of Coworking in Philadelphia

The State of Coworking in Philadelphia

Commuting to an office, settling into the same old cubicle, and cranking out the work 9 to 5? Not so much the default any more. More and more of us are coworking – and “coworking spaces” are definitely not all the same. What does “coworking” mean? What are the different experiences found in the places that offer what they call coworking? What is the role of community?

PANMA presents a panel discussion of this important phenomenon as it happens in our area. You’ll hear from:

  • Alex Hillman, co-founder of Independents Hall, better known as IndyHall, and Anaia Daigle, IndyHall Tummler
  • Nick Winkler, founder, Work2gether
  • John Autin, Nexus
  • Ron Braunfeld, President, 1776

While these places have some common characteristics – shared desks, various amenities, access to wifi/printers/conference rooms – are they really all alike, with differences only in style? And if they are different, what makes them different? Get the perspectives and insights of people operating four of the Philadelphia area’s coworking spaces and come away with some new insights of your own.

Details:
Location: Wharton School of the University of PA, 3730 Walnut Street, Philadelphia, PA 19104
Date: Thursday, October 25, 2018
Time: Doors open at 5:30pm. Program runs from 6-7:30pm. Networking until 8pm.
Room: 265

Sign up here: panmaoctober2018.eventbrite.com

Vicki Boykis on Sense and Sensibility in Data Science

Some of the hottest of hot topics – across a variety of fields – are Artificial Intelligence and “Big Data.” Individually or combined, they have generated predictions both of a bright new future and of cataclysmic disaster. How are we to make sense of it all, and gain some insights into applications available now?

Vicki Boykis presents an insightful, clear-eyed talk that goes beyond the hype of AI, ML, and big data to cover several concrete problems that she sees businesses in the Philly area and beyond facing today and how they can be solved.

Event Details

Date: Thursday, September 27, 2018
Location: University of PA, Wharton School, Huntsman Hall, 3730 Walnut St, Philadelphia, PA 19104
Room: 250
Time: Doors open at 5:30pm. Event runs from 6 – 7:30pm. Networking until 8pm.
Register today: https://panmasept2018.eventbrite.com

Vicki BoykisVicki Boykis is a consultant in data science and machine learning engineering and helps companies build end-to-end data products. She’s previously spoken at PyData, DataJawn, and has taught for GirlDevelopIt. In her spare time, she enjoys writing, reading, and toddler wrangling.

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