Philadelphia Area New Media Association
What’s New For You? Pitches, Projects & Passions

What’s New For You? Pitches, Projects & Passions

Share your latest elevator pitch, project or passion for work, rest or play. Have you learned something new you want to share? Do you have an elevator pitch you want to practice? Have you taken a different path to follow your passion? Enjoy some IRL (In Real Life) networking with our incredible, innovative and fun PANMA community which includes designers, artists, developers, programmers, content strategists, information architects, marketers and everything in between.

What you’ll learn & share:

  • Cheap Beer Specials & Dandan noodles
  • Perfect Your Elevator Pitch
  • Become Fluent In Casual Conversation
  • Clarify Your Project Description
  • New Resources for Designers & Developers
  • Inspiration and Where To Find It
  • What’s New in the PANMA Community

Date: Wednesday, June 28, 2017
Location:The Trestle Inn, 11th and Callowhill, Philadelphia, PA 19123
Time:Happy Hour from 6-8m Networking from 6pm until 8pm.
Register today:

Joe Kauffman Talks About Developing Mobile Games

In January 2017, Joe Kauffman of Fire Maple Games ( presented for PANMA at Wharton’s Huntsman Hall on “Developing a Mobile Game for iOS & Android”.

Below are three things we learned from Joe Kauffman to get everyone started in their quest in creating mobile games.

Niche Games Can Be Key To Success In The App Store

For over 10 years, Joe has specialized in developing gorgeous point and click adventure games. He has done “really well”, selling millions of games, and “it beats working.” His second game, “Lost City”, ascended to become the #1 app in the world for about 3 days, “even taking out Angry Birds”. Go to Fire Maple Games: for the full portfolio of games that Joe has developed.

Joe’s customers are mainly older educated women who are 65+ and some of their grandchildren. As he remarked, “I don’t have a lot of street cred with the ‘middle [age brackets].” Joe isn’t sure where exactly the downloads are coming from, but he believes it’s “lots of word of mouth.” Because of the App Store’s restrictions on knowing who your customers are, Joe doesn’t have access to people who have bought his games, but he does get email in ALL CAPS from nursing homes 🙂

In these games, you can’t lose and you can’t die. You’re never being chased by anything. You simply explore a property. In “Return to Grisly Manor” – – you explore an old, renovated house and its surroundings. His most successful game “Lost City” is set in a jungle.

Making A Point And Click Adventure Game

To begin Joe has a story in mind and a goal of 100 items for each game. Each of these 100 items can be part of the puzzles in the game that the player has to solve, while trying his best not use locks and keys. To be more interesting, he’ll use items like a pillow in place of a standard lock and key. The process of figuring out the map is an iterative process where the layout of items and rooms will be rearranged many, many times. Joe uses all paper and a whiteboard to iterate through this process.

Relatively speaking the mechanics are easy, and Joe likes to spend a lot of time on the artwork. His games are essentially a stack of gorgeous artwork. For his newest game under development, he recently took hundreds of photos around the Wissahickon Creek ( One or more of these photos could become a scene in his game. After correcting the photos for light and the time of day, he will paint over the top of the photo. Most of the scenes in his games are collages of stuff. For example, an old car in a scene set in a shop might come from a Craigslist ad posting.

For Aspiring Game Developers

Many of the audience’s questions revolved around the theme of “How do I get started making games?”. Joe started out 20 years as a Flash programmer at Sealworks ( He was a Flash programmer during the day, and a Flash programmer at night (his first game). In his programming career, he doesn’t think that “he’s ever used math once”, as it is “all English and logic.” For your game focus on the gameplay, animation, and graphics, not the code. You don’t need to think about “the logic of the phones/chips”, just the “logic of the game.”

When he started two decades ago, there weren’t many tools available. Joe used the analogy that when Edison was making movies, he had to make his own camera. Now, there are so many tools that it “decouples the technology from the creative process.” He emphasized that you just have to get started and “to download a tool and play around with it”. Joe uses Corona, and he also mentioned GameSalad, Unity, and Stencyl

Welcome to the Internet of Things!

Welcome to the Internet of Things!

Join us as we jump into the Internet of Things (IoT) and explore how they are developed, what you need to know to get started and why connecting things to the internet may not always be the best answer. Then come along to continue the conversation and networking at Han Dynasty! (3711 Market Street)

What You will Learn:

  • What is the Internet of Things?
  • How to get started in developing a IOT device.
  • How do these devices collect and use data?
  • Look at the latest IOT and whats just around the corner.

Date: Thursday, March 30, 2017
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 265
Time: Doors open at 5:30. Program from 6pm – 7:00. Networking to follow at Han Dynasty.
Register today:

About the Speaker:
Anthony Altieri is the founder of Omnes Solutions LLC as well as the IDIoT in Chief (Instructional Developer for the Internet of Things). He is a maker, focusing on user analytics and bringing the virtual learning world and the real world together through the use of IoT and other devices using xAPI. Anthony has lectured to audiences on topics ranging from the spread of HIV to network security to content development and usage analytics.

Kristina Halvorson on Content Strategy

In November 2016, Philly Content Strategy ( hosted Kristina Halvorson, the CEO of Brain Traffic (, for a comprehensive Q&A session at Indy Hall ( The following answers have been edited for clarity.

What are the challenges of content strategy today?

The joys of content strategy include being able to steep yourself in and dive into a culture/industry, and there are some core challenges that need to be addressed.

Identifying Goals:

The larger business vision contains business goals. Since all business goals cannot be supported, they must be narrowed down and articulated by leadership. The website that you help build needs to help support these business goals. To begin answering the question “what is the goal”, exercises around the user can help force people to get outside their heads. For example, use this exercise: “I am a [ blank ] who wants to [ blank ] so that I can [ blank ].”

Prioritizing audiences:

You have to prioritize your key audiences. There are always different opinions about what is important as priorities change based on the day. Differences in priorities can lead to people not wanting to commit to say “no”.

Making data-driven decisions:

Lack of user research is the killer of digital projects. If there are no actual data points to back something up, it was an assumption and the risk is that you are talking to yourself.

Effective Governance:

Finally, effective governance requires the client to commit to themselves. They have to be honest about what new content they can write over time. Can they really update a blog every 2 weeks? That is real commitment.

How can you plan a career in content strategy?

Content strategy does a good job of bolstering related web disciplines. In general, look at the skill of being able to synthesize and strategize elements towards meaningful goals. Areas for career growth may include editorial planning, product design, UX design, content engineering (structure and modeling), and business. Editorial planning (strategy, design, and voice/tone) is an area where you can really immerse yourself. Do a lot of exploring in these areas.

What is your advice for a freelancer looking for work in content strategy?

At Brain Traffic, we have a full-time writer on staff. With anywhere from 3 to 18 concurrent client projects, we have a network of writers that we rely on. My advice is to reach out to the agencies who deal with web content. For example, web sites in the areas of financial services, healthcare, and publishing. At the generic article level, there are too many content marketing agencies. You want to get in with an agency that deals with targeted, specific, and non-crap content for these types of web sites. Moz’s recommended list of SEO agencies might be a good place to start. Finally, the sexiest clients are sometimes the worst clients.


Identifying Goals

Eight Shapes (
Dan Brown (
Nathan Curtis (

Prioritizing audiences

“Content Strategy for the Web” by Melissa Rach (

Making data-driven decisions

“Just Enough Research” by Erika Hall (

Effective Governance

“Managing Chaos: Digital Governance by Design” by Lisa Weichman (

Content Engineering

Sara Wachter-Boettcher (

Moz’s Recommended List of SEO Agencies


Legal For Design And Tech: Some Business Basics

Legal For Design And Tech: Some Business Basics

Join PANMA and the Society for Technical Communications to learn about key legal issues members of the tech-creative community need to know. Local attorney Heather Winett,, will give pointers for strengthening business relationships and protecting work product, whether you are an independent contractor, startup, employer or employee. Learn how to stay out of court and on task!

What you’ll learn:

  • Selecting and registering a business name
  • Options for business formation (sole proprietorship vs. LLC vs. corporation, etc.)
  • Options for independents to work together
  • Internal documentation for operating a small business
  • Getting it in writing: contracts (terms & conditions; scope of work)
  • Copyright and trademark basics
  • Developing a legal “attytude”: accepting the law for what it is

Date: Thursday, February 23, 2017
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 265
Time: Doors open at 5:30. Program from 6pm – 7:30. Networking until 8pm.
Register today:

About the speaker: Heather C. Winett is a sole practitioner in Philadelphia with over 30 years experience in the private, corporate and government sectors. Heather focuses on helping small businesses in a range of industries with startup, transactions, government licensing, and real estate issues. She is admitted to practice in Pennsylvania and New Jersey.

Developing a Mobile Game for iOS & Android

Developing a Mobile Game for iOS & Android

Join us for the new year and learn about designing and launching a game for a mobile platform. You won’t want to miss this event! Joe Kauffman,, a local company, will be speaking about his experience in launching several successful games (one of which was downloaded more than 3.5 million times), what’s involved, and what you need to know to get started.

What you’ll learn:

  • What is involved in building a game
  • What are the tools and how long it takes
  • What makes a good game
  • Walk through “Return to Grisly Manor”
  • Storyboarding and graphic design basics
  • Coding, testing and launching basics
  • How to track results
  • Tools to promote your games

Date: Thursday, Jan 26, 2017
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 265
Time: Doors open at 5:30. Program from 6pm – 7:30. Networking until 8pm.
Register today:

About the speaker: Joe Kauffman is the president of Fire Maple Games. Fire Maple Games is a game development studio known for creating “The Secret of Grisly Manor,” which has reached #1 paid iPhone app in 16 stores and has been downloaded more than 3.5 million times. This success was replicated by their later release “The Lost City”. Joe has been building games for 10+ years and loves designing, creating and playing games.

Sponsors – if you’re interested in sponsoring PANMA learn more at:
Join the PANMA Google Group:!forum/panma

PANMA-PhillyCHI-PhillyPUG 2016 Holiday Party

PANMA-PhillyCHI-PhillyPUG 2016 Holiday Party

We’re delighted to announce that PhillyPUG, the Philadelphia Python Users Group, is joining PANMA and PhillyCHI to co-sponsor the celebration of another year in Philly’s creative-tech community. This year, we’ve got a fantastic private space at the Ruba Club in Northern Liberties! Grab some food, say hello to friends old and new, and play a game of ping-pong or pool.

Your ticket includes light bites and a drink ticket. See you there!
Location: Ruba Club, 416 Green Street, Philadelphia, PA 19123
Date: Thursday, December 8, 2016
Time: 6pm – 9pm
Photo credit Korey Aversa
See Visit Philly for more things to do in our wonderful city!

This event requires a ticket ($7.00)
Register and buy your ticket here:

Neither PANMA nor PhillyCHI nor PhillyPUG is responsible for the ingredients in the food or drinks served, and neither PANMA nor PhillyCHI nor PhillyPUG makes any statements or provides any warranties regarding food allergies, medical restrictions, religious or cultural preferences, or any other concern in connection with food or drinks served. By purchasing or otherwise receiving a ticket to attend, you agree to release PANMA, PhillyCHI, PhillyPUG and their representatives for any and all claims for loss, injury or damages arising from any occurrence or condition at the event.