Philadelphia Area New Media Association
PANMA Show & Tell Event

PANMA Show & Tell Event

PANMA’s Annual Show & Tell event features members of the Philly tech-creative community demoing, discussing and sharing what worked and what didn’t. It’s fun, it’s entertaining and it’s inspiring! See what is happening in Philadelphia in a fast-paced (but comfortable) format, where each speaker has just 6 minutes to present their projects and open your eyes to something new. Join us for an evening exploring the artistic, the technical and the revelatory – you may be surprised by what you see!

This event fills up fast! Be sure to reserve your seat today.

Date:Thursday, May 18, 2017
Location:University of PA, Wharton School, Huntsman Hall, 3730 Walnut St, Philadelphia, PA 19104
Room: G65
Time: Doors open at 5:30pm. Event runs from 6 – 7:30pm. Networking until 8pm.
Register today:

Below are just some of our amazing presenters and their topics:

The Philadelphia Burlesque Scene
Adam Teterus is a lead tummler for Indy Hall, co-host of the Comic Book Junto podcast, and prolific emcee for the Philly burlesque scene under the pseudonym Flirt Vonnegut. You can find out more about Adam here:

Leaving Evernote: Migrating to Version Controlled Repos
Liam Dempsey is a marketing consultant and designer. He runs a small consultancy called LBDesign. He loves technology and systems that work. Normally, he prefers to adapt existing systems, but this time he worked out his own. You can learn more about Liam here:

Computational Thinking and New Media Design
Omar Ali is a graduate of Temple University and Warsaw University of Technology. He enjoys studying emerging technology such as new approaches in artificial intelligence in video game development. Omar is also a philanthropist. He is currently the Chairman of the Zanzibar Diaspora Association. You can follow Omar on Twitter here: @aliomarh

The Value of the Daily Stand Up Meeting
Suman is a resourceful results-oriented and self-motivated Sr. Project Manager/Scrum Master/Agile Coach (SAFe) with over 12+ years of experience in leading and delivering large scale multiple highly visible and customer focused IT projects on time with Agile, Scrum, MS Project Server. You can find out more about Suman here:

Can a Dashboard Tell a Story?
Gregory Kaminski is Director, Digital Analytics for MaassMedia, a boutique digital analytics firm based in Philadelphia, and has been with the company since early 2013. He has a knack for bringing creativity to the world of data with a passion for data visualization. You can learn more about Gregory here:

5 Myths About Animal Rescue
Cathy Goodwin is a recovering academic and online copywriter and marketing strategist, specializing in solo-preneurs and independent professionals who want to grow their businesses online. You can find out more about Cathy here:

Wikidelphia: Your Index to Philadelphia
Stan Pokras was the Executive Director of Nonprofit Technology Resources (NTR) since 1980, when he founded Other Networks, a newsletter devoted to the study of networks of people. In 2011, Stan created Wikidelphia and began testing the Wikidelphia Category System. You can learn more about Stan here:

Transparency & RCOs: A Code for Philly Project
Laura Oxenfeld is a UX and Business Analyst at Delphic Digital. Before that, she spearheaded technical writing, UX research design at a bootstrapped health IT startup. Laura is a teaching assistant for Girl Develop It, and a former board member of PhillyCHI. You can learn more about Laura here:

My New XML Friend
Len Zangwill is an Associate Manager at Accenture Life Sciences. He is the Secretary of the Philadelphia Chapter of INFORMS and President of his office Toastmasters Club. You can learn more about Len here:

sUAS (Drone) Industry
Edward Pachell is a drone operator. The sUAS (drone) industry is exploding. Every day, new applications are popping up that are revolutionizing diverse sets of industry; however, rules and regulations are confusing and changing fast. He will bring a few sweet drones with him to show! You can learn more about Ed here:

Using Slickplan to Help Plan a Website Redesign
Lauren Pittenger is a designer/developer who works primarily with WordPress. She loves processes, systems and tools and finding ways to improve efficiency and providing greater value to her colleagues and clients. You can learn more about Lauren here:

What is missing? Empathy
Daniel Connors works with the product knowledge team to create ingenious solutions through data visualization, storytelling, and communication at Comcast. One of his biggest passions is raising awareness on issues that people with disabilities face in today’s society. You can find Daniel’s LinkedIn profile here:

Call For Speakers: PANMA Show And Tell

Call For Speakers: PANMA Show And Tell

Hello everyone!

It is that time of year again is looking for presenters to share work they have done this year with our amazing, innovative Philadelphia community for the 2017 PANMA Annual Show & Tell on Thursday May 18th!

If you are interested and want to submit your idea for our Show & Tell:

  • Use this link for PANMA Show & Tell to complete your submission form by 05.07.17
  • You’ll need to be able to present your topic in approx 6 minutes, and we ask that your presentation be no longer than 10 screens/slides.
  • You’ll need to submit a PDF of your presentation by 5pm Friday 5.12.17 so it can be integrated into the evening program and event.

And for all whose passion is problem solving and improving accessibility, we encourage you to submit your topic and share your story with us to help spread the word!

If you have any questions or would like to schedule a review call, email us at

What’s New For You? Pitches, Projects & Passions

What’s New For You? Pitches, Projects & Passions

Share your latest elevator pitch, project or passion for work, rest or play. Have you learned something new you want to share? Do you have an elevator pitch you want to practice? Have you taken a different path to follow your passion? Enjoy some IRL (In Real Life) networking with our incredible, innovative and fun PANMA community which includes designers, artists, developers, programmers, content strategists, information architects, marketers and everything in between.

What you’ll learn & share:

  • Cheap Beer Specials & Dandan noodles
  • Perfect Your Elevator Pitch
  • Become Fluent In Casual Conversation
  • Clarify Your Project Description
  • New Resources for Designers & Developers
  • Inspiration and Where To Find It
  • What’s New in the PANMA Community

Date: Wednesday, June 28, 2017
Location:The Trestle Inn, 11th and Callowhill, Philadelphia, PA 19123
Time:Happy Hour from 6-8m Networking from 6pm until 8pm.
Register today:

Joe Kauffman Talks About Developing Mobile Games

In January 2017, Joe Kauffman of Fire Maple Games ( presented for PANMA at Wharton’s Huntsman Hall on “Developing a Mobile Game for iOS & Android”.

Below are three things we learned from Joe Kauffman to get everyone started in their quest in creating mobile games.

Niche Games Can Be Key To Success In The App Store

For over 10 years, Joe has specialized in developing gorgeous point and click adventure games. He has done “really well”, selling millions of games, and “it beats working.” His second game, “Lost City”, ascended to become the #1 app in the world for about 3 days, “even taking out Angry Birds”. Go to Fire Maple Games: for the full portfolio of games that Joe has developed.

Joe’s customers are mainly older educated women who are 65+ and some of their grandchildren. As he remarked, “I don’t have a lot of street cred with the ‘middle [age brackets].” Joe isn’t sure where exactly the downloads are coming from, but he believes it’s “lots of word of mouth.” Because of the App Store’s restrictions on knowing who your customers are, Joe doesn’t have access to people who have bought his games, but he does get email in ALL CAPS from nursing homes 🙂

In these games, you can’t lose and you can’t die. You’re never being chased by anything. You simply explore a property. In “Return to Grisly Manor” – – you explore an old, renovated house and its surroundings. His most successful game “Lost City” is set in a jungle.

Making A Point And Click Adventure Game

To begin Joe has a story in mind and a goal of 100 items for each game. Each of these 100 items can be part of the puzzles in the game that the player has to solve, while trying his best not use locks and keys. To be more interesting, he’ll use items like a pillow in place of a standard lock and key. The process of figuring out the map is an iterative process where the layout of items and rooms will be rearranged many, many times. Joe uses all paper and a whiteboard to iterate through this process.

Relatively speaking the mechanics are easy, and Joe likes to spend a lot of time on the artwork. His games are essentially a stack of gorgeous artwork. For his newest game under development, he recently took hundreds of photos around the Wissahickon Creek ( One or more of these photos could become a scene in his game. After correcting the photos for light and the time of day, he will paint over the top of the photo. Most of the scenes in his games are collages of stuff. For example, an old car in a scene set in a shop might come from a Craigslist ad posting.

For Aspiring Game Developers

Many of the audience’s questions revolved around the theme of “How do I get started making games?”. Joe started out 20 years as a Flash programmer at Sealworks ( He was a Flash programmer during the day, and a Flash programmer at night (his first game). In his programming career, he doesn’t think that “he’s ever used math once”, as it is “all English and logic.” For your game focus on the gameplay, animation, and graphics, not the code. You don’t need to think about “the logic of the phones/chips”, just the “logic of the game.”

When he started two decades ago, there weren’t many tools available. Joe used the analogy that when Edison was making movies, he had to make his own camera. Now, there are so many tools that it “decouples the technology from the creative process.” He emphasized that you just have to get started and “to download a tool and play around with it”. Joe uses Corona, and he also mentioned GameSalad, Unity, and Stencyl

Welcome to the Internet of Things!

Welcome to the Internet of Things!

Join us as we jump into the Internet of Things (IoT) and explore how they are developed, what you need to know to get started and why connecting things to the internet may not always be the best answer. Then come along to continue the conversation and networking at Han Dynasty! (3711 Market Street)

What You will Learn:

  • What is the Internet of Things?
  • How to get started in developing a IOT device.
  • How do these devices collect and use data?
  • Look at the latest IOT and whats just around the corner.

Date: Thursday, March 30, 2017
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 265
Time: Doors open at 5:30. Program from 6pm – 7:00. Networking to follow at Han Dynasty.
Register today:

About the Speaker:
Anthony Altieri is the founder of Omnes Solutions LLC as well as the IDIoT in Chief (Instructional Developer for the Internet of Things). He is a maker, focusing on user analytics and bringing the virtual learning world and the real world together through the use of IoT and other devices using xAPI. Anthony has lectured to audiences on topics ranging from the spread of HIV to network security to content development and usage analytics.

Kristina Halvorson on Content Strategy

In November 2016, Philly Content Strategy ( hosted Kristina Halvorson, the CEO of Brain Traffic (, for a comprehensive Q&A session at Indy Hall ( The following answers have been edited for clarity.

What are the challenges of content strategy today?

The joys of content strategy include being able to steep yourself in and dive into a culture/industry, and there are some core challenges that need to be addressed.

Identifying Goals:

The larger business vision contains business goals. Since all business goals cannot be supported, they must be narrowed down and articulated by leadership. The website that you help build needs to help support these business goals. To begin answering the question “what is the goal”, exercises around the user can help force people to get outside their heads. For example, use this exercise: “I am a [ blank ] who wants to [ blank ] so that I can [ blank ].”

Prioritizing audiences:

You have to prioritize your key audiences. There are always different opinions about what is important as priorities change based on the day. Differences in priorities can lead to people not wanting to commit to say “no”.

Making data-driven decisions:

Lack of user research is the killer of digital projects. If there are no actual data points to back something up, it was an assumption and the risk is that you are talking to yourself.

Effective Governance:

Finally, effective governance requires the client to commit to themselves. They have to be honest about what new content they can write over time. Can they really update a blog every 2 weeks? That is real commitment.

How can you plan a career in content strategy?

Content strategy does a good job of bolstering related web disciplines. In general, look at the skill of being able to synthesize and strategize elements towards meaningful goals. Areas for career growth may include editorial planning, product design, UX design, content engineering (structure and modeling), and business. Editorial planning (strategy, design, and voice/tone) is an area where you can really immerse yourself. Do a lot of exploring in these areas.

What is your advice for a freelancer looking for work in content strategy?

At Brain Traffic, we have a full-time writer on staff. With anywhere from 3 to 18 concurrent client projects, we have a network of writers that we rely on. My advice is to reach out to the agencies who deal with web content. For example, web sites in the areas of financial services, healthcare, and publishing. At the generic article level, there are too many content marketing agencies. You want to get in with an agency that deals with targeted, specific, and non-crap content for these types of web sites. Moz’s recommended list of SEO agencies might be a good place to start. Finally, the sexiest clients are sometimes the worst clients.


Identifying Goals

Eight Shapes (
Dan Brown (
Nathan Curtis (

Prioritizing audiences

“Content Strategy for the Web” by Melissa Rach (

Making data-driven decisions

“Just Enough Research” by Erika Hall (

Effective Governance

“Managing Chaos: Digital Governance by Design” by Lisa Weichman (

Content Engineering

Sara Wachter-Boettcher (

Moz’s Recommended List of SEO Agencies


Legal For Design And Tech: Some Business Basics

Legal For Design And Tech: Some Business Basics

Join PANMA and the Society for Technical Communications to learn about key legal issues members of the tech-creative community need to know. Local attorney Heather Winett,, will give pointers for strengthening business relationships and protecting work product, whether you are an independent contractor, startup, employer or employee. Learn how to stay out of court and on task!

What you’ll learn:

  • Selecting and registering a business name
  • Options for business formation (sole proprietorship vs. LLC vs. corporation, etc.)
  • Options for independents to work together
  • Internal documentation for operating a small business
  • Getting it in writing: contracts (terms & conditions; scope of work)
  • Copyright and trademark basics
  • Developing a legal “attytude”: accepting the law for what it is

Date: Thursday, February 23, 2017
Location: Univ. of PA Wharton School, Huntsman Hall, 3730 Walnut Street, Phila PA 19104
Room: 265
Time: Doors open at 5:30. Program from 6pm – 7:30. Networking until 8pm.
Register today:

About the speaker: Heather C. Winett is a sole practitioner in Philadelphia with over 30 years experience in the private, corporate and government sectors. Heather focuses on helping small businesses in a range of industries with startup, transactions, government licensing, and real estate issues. She is admitted to practice in Pennsylvania and New Jersey.