Philadelphia Area New Media Association
Title – Virtual Reality – Virtually Here?

Title – Virtual Reality – Virtually Here?

Still not sure how virtual reality works? Interested in learning how you can utilize virtual reality to tell a story in 360 degrees? Would what you say if I told you that you already have the tools to get started in your pocket?

Join us for an evening that hopes to enlighten as well as entertain. Come learn about the basics of Virtual Reality from Fredric Fresh and Babs Hansen.

What You Will Learn

  • What is VR?
  • What are some current ways to view VR
  • What Programs do you need to get started
  • What is some of the current VR equipment out there
  • How to plan a 360 VR Video Shoot
  • How to incorporate visual storytelling into 360 VR Video
  • Creative Direction + Project Management for 360 VR Video
    • For an added bonus, watch as we build a VR application live for PANMA.


      • Date: Thursday, March 29, 2018
      • Time: Doors open at 6pm. Program 6:30 – 7:30pm. Q&A and networking until 8pm.
      • Location: Wharton School, University of PA, 3730 Walnut Street, Philadelphia, PA 19104
      • Room: 260
      • REGISTER:

      Fredric “Fresh” Freeman is a digital artist and interactive designer on a creative journey sparked by a Packard Bell 486DX 33mhz, a Das EFX CD and floppy disk copy of Doom. Along the way, he has reshaped the image of the largest banks in America, helped transition one of the nation’s most recognizable brands into the world of mobile, toured the nation as a DJ, published his memoirs, and became a professor of Virtual Reality and Animation. His award winning tours of duty include stints at Razorfish, Tierney, Bristol Myers Squibb, Philadelphia University, Ultra Records, and Lombardi’s Original Brick Oven Pizza in Philadelphia. Freeman currently serves as a board member at the Philadelphia Area New Media Association, and teaches at the School of Design and Engineering at the Thomas Jefferson University.

      Babs HansenBabs Hansen is a visual storyteller, who loves playing in the space where technology and people meet. By day, she is a Digital Art Director at Merkle, Inc. and by night (and weekends) a graduate student at Jefferson University studying User Experience/Interaction Design. Her super powers are empathy driven design and compassionate team building. In her free time she volunteers at the Philadelphia Free School and she is always up for another cup of coffee.

Putting Your Good To Good Use

Putting Your Good To Good Use

You worked hard to get good at something. Now you want to do something good.
You’re doing fine at work, but there’s more to life than that.

Maybe you’ve been to your share of tech events, and you’re thinking it’s time to step it up a notch or two. Or you’ve been honing some new skills, and you know you can use them to get stuff done in an area you care about.

Want to find out how? Join PANMA and STC-PMC for a conversation on volunteering in the local tech scene.

You’ll learn:
What local organizations are looking for
Where to look for volunteering opportunities
How to best leverage your skills and interests as a volunteer
What volunteering can do for you – and your career!


  • Date: Thursday, February 22, 2018
  • Time: Doors open at 6pm. Program 6:30 – 7:30pm. Q&A and networking until 8pm.
  • Location: Wharton School, University of PA, 3730 Walnut Street, Philadelphia, PA 19104
  • Room: 260

Speaker Bios: (More to Come!)

Todd DeLucaTodd DeLuca (@techcommtodd) has over 15 years of experience as a technical writer and manager. An active volunteer and contributor to the profession, he is a remote-based worker and passionate about working side gigs to learn, advance, and meet new people. His professional background includes graphic design, editing, client communication, and software development documentation. Todd is an STC Associate Fellow, with activities including Intercom magazine contributor, Conference Chair of STC Summit, and Philadelphia Metro Chapter president. Todd has a Master degree in technical and scientific communication from Miami University (Ohio) and speaks at various regional and national conferences.

Jessie MalloryJessie Mallory is an IT Project Manager for cybersecurity software at Nuix. In her role, she communicates with all parts of the company, identifies and mitigates risks, and leads an Agile development team. Jessie is on the STC Board of Directors, serves as Vice Chair for the Community Affairs Committee, and is a proud member of the Philadelphia Metro Chapter. Jessie is the Director of Membership Services for the Project Management Institute’s Delaware Valley Chapter, a certified Project Management Professional, a Certified Scrum Master, and a webmaster for local non-profits.

Sylvester MobleySylvester Mobley is the founder and CEO of the youth tech education nonprofit, Coded by Kids. Through Coded by Kids, Sylvester works to increase access to tech education opportunities for those who are underserved, especially children of color and children who come from underserved communities. Sylvester’s mission is to ensure that every child has the support, resources, and opportunity to build the next Google, Microsoft or Facebook, regardless of what they look like or where they come from.

Because of the dominant role technology plays in our society, Sylvester believes that building a tech industry that is diverse, inclusive and equitable is one of the most pressing issues we face today.

Under his leadership, Coded by Kids has grown from an organization that served fewer than 15 children in one Philadelphia recreation center to serving more than 200 students per week in schools and community centers in three states. Sylvester has received awards for his work from several organizations including Philadelphia City Council, the Philadelphia Business Journal, The Philadelphia 76ers, Billy Penn, and Philadelphia Academies.

Sylvester got his start in technology while serving in the United States Air Force. He is a veteran of the war in Iraq, who served in three branches of the United States military over 12 years. Sylvester is also a graduate of Temple University’s Fox School of Business.

Jen DionisioJen Dionisio is the co-Chapter Leader for Girl Develop It Philadelphia, a nonprofit organization that provides affordable programs for adult women interested in learning web and software development in a judgment-free environment. She’s spent more than a decade working on digital projects, and is currently a content strategy consultant at EPAM, a digital platform engineering and software development services provider. Jen also has a background in informal education and academia, including developing curriculum for Drexel University and the University of the Arts.

The Content Strategy of Civil Discourse: Turning Conflict Into Collaboration

The Content Strategy of Civil Discourse: Turning Conflict Into Collaboration

In the current political climate, it seems like we’ve all but given up on productive, respectful discourse. However, there are simple design and content strategy choices we can make that encourage collaboration over conflict, even when dealing with hot-button issues. In this session we’ll look at real-world examples of how the way we phrase a question or design an interaction can have a huge impact on the quality of conversation, and the 3 rules they share.

What you’ll learn:

  • What are some simple, easy to remember principles that set the stage for good conversation over difficult topics?
  • What are some examples of simple content strategy choices that have a huge impact on civility online and in person?
  • What can content strategy teach us about encouraging better behavior in society?

Presenter Bio: David Dylan Thomas has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. A senior experience designer at Think Company, he serves as the head of Content Strategy Philly, founder of Content Camp, a content strategy instructor at Girl Develop It and content strategy consultant at the Corzo Center for the Creative Economy. He is the creator, director, and co-producer of Developing Philly, a web series about the rise of the Philadelphia tech community. He is the creator and host of the Cognitive Bias Podcast and has given standing-room-only presentations at TEDNYC, SXSW Interactive, and the Wharton Web Conference on content strategy and emerging content trends.

Event details:

Location: Huntsman Hall, 3730 Walnut Street, Philadelphia PA 19104
Time: Doors open at 6pm. Program runs 6:30 – 7pm. Networking until 8pm.
Date: Thursday, January 25, 2018
Room: 260
Register here:

Holiday Party with Philly CHI, GDI, Design Brew, and Philly PUG

Holiday Party with Philly CHI, GDI, Design Brew, and Philly PUG

Join us for a special holiday party with our friends at Philly CHI, GDI, Design Brew and Philly Python Users Group!

Tickets are $7 and include your first drink and light food. There will be plenty of time to nosh and network about all things tech in Philadelphia. (GirlDevelopIt, one of our partners, says they will make sure you have a way to identify GDI organizers – they just can’t decide which reindeer antlers to wear yet.)

Get your tickets here:

Please note tickets are non-refundable.

About our Partners

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI (, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines.

GirlDevelopIt ( is a nonprofit organization that exists to provide affordable and judgment-free opportunities for women interested in learning web and software development.

Design Brew ( is a space for the visually obsessed designers to inspire each other to churn out gorgeous, smart, interactive designs every day.

PhillyPUG ( is a group of Pythonistas that hosts Python presentations and hack nights.

Big Business: Benefit Or Burden?

Big Business: Benefit Or Burden?

Amazon in Philly: do we want it? If yes, how badly? If no, why not?
We’ve assembled an incredible panel to talk about what this type of business would mean for our sector and our city. Join us for a thoughtful, in-depth conversation that pushes past hot takes and gets into the big issues.
Up for discussion:

  • How are we trying to attract Amazon?
  • How could Philly benefit from a tech giant?
  • How could Philly be hurt by a tech giant?
  • How might big business impact our tech sector?
  • How might big business impact our city?
  • Big business: take it, or leave it?

Our panel will include:

  • Brigitte Daniel, Executive Vice President, Wilco Electronic Systems
  • Adam Glaser, Chief Design Officer, Benjamin’s Desk/Founder, Cities Buildings Rooms
  • Sylvie Gallier Howard, Chief of Staff, City of Philadelphia Department of Commerce
  • Alex Hillman, Co-founder, Indy Hall
  • Mjumbe Poe, Co-founder and CTO, FixList
  • Moderator: Fabiola Cineas, Business Editor, Philadelphia Magazine

Date: November 30, 2017
Time: 6 – 8 pm (Note later start time!)
Location: University of PA, Steinberg Dietrich Hall, Phila PA 19104. This is on Locust Walk between 36th and 37th.
Room: 211

The Impact Of Empathy

The Impact Of Empathy

Having empathy to understand how people think, feel and interact with the world around them, is critical for creating amazing universal and accessible experiences for all. It is not only a matter of being compassionate, but by using empathy and design thinking, we can deliver game changing solutions that last a lifetime and also positively impact the business bottomline. Join Austin, Daniel, Linda and Mikey to learn how having empathy has impacted their thinking to better connect, people to the world in which they live, work and play.

What You Will Learn

  • What Is Empathy & Why It Matters
  • Design Thinking & Universal Design
  • To Tech or Not To Tech
  • Testing 1,2, 3
  • Nothing about us, without us
  • Learn, Live, Share

Sharing our passion, stories and experience to bring awareness and knowledge to all regardless of business, product or project.

Date: October 26, 2017
Location: University of PA, Huntsman Hall, 3730 Walnut Street, Philadelphia, PA 19104
Room: 365

PANMA’s 2017 Show & Tell – Just In Case You Missed It!

The Philadelphia Burlesque Scene

“Burlesque is a hyperbolic form of you, that you present.”

Adam Teterus is a lead tummler for Indy Hall, co-host of the Comic Book Junto podcast, and prolific emcee for the Philly burlesque scene under the pseudonym Flirt Vonnegut. You can find out more about Adam here: View Adam’s slides

Leaving Evernote: Migrating to Version Controlled Repos

“I used Evernote like a junk drawer. I would search for stuff and find it and I loved it, but then they changed their privacy policy so now I use the Working Copy app with my own version controlled repos.”

Liam Dempsey is a marketing consultant and designer. He runs a small consultancy called LBDesign. He loves technology and systems that work. Normally, he prefers to adapt existing systems, but this time he worked out his own. You can learn more about Liam here: View Liam’s slides

Computational Thinking and New Media Design

“Don’t just play on your phone, program it.”

Omar Ali is a graduate of Temple University and Warsaw University of Technology. He enjoys studying emerging technology such as new approaches in artificial intelligence in video game development. Omar is also a philanthropist. He is currently the Chairman of the Zanzibar Diaspora Association. Omar’s Twitter: @aliomarh View Omar’s slides

Can a Dashboard Tell a Story?

“According to Alberto Cairo, data storytelling has three levels: annotating visualizations, sequencing visualizations, and data journalism. (”

Gregory Kaminski is Director, Digital Analytics for MaassMedia, a boutique digital analytics firm based in Philadelphia, and has been with the company since early 2013. He has a knack for bringing creativity to the world of data with a passion for data visualization. More about Gregory: View Gregory’s slides

5 Myths About Animal Rescue

“You don’t have to give a long-term commitment. There is a need for short-term fostering for as short as 2-3 weeks.”

Cathy Goodwin is a recovering academic and online copywriter and marketing strategist, specializing in solo-preneurs and independent professionals who want to grow their businesses online. More about Cathy: View Cathy’s slides

Wikidelphia: Your Index to Philadelphia

“In 1969, I had a community network project called ‘Everything for Everybody’. It used 3×5 cards and connected lots of people, some people even got married.”

Stan Pokras was the Executive Director of Nonprofit Technology Resources (NTR) since 1980, when he founded Other Networks, a newsletter devoted to the study of networks of people. In 2011, Stan created Wikidelphia and began testing the Wikidelphia Category System. PANMA in Wikidelphia: View Stan’s slides

Transparency & RCOs: A Code for Philly Project

“Philly has more zoning variances than other cities. You have a say in how your neighborhood develops through your Registered Community Organizations (RCOs). ( helps you find your RCOs.”

Laura Oxenfeld is a UX and Business Analyst at Delphic Digital. Before that, she spearheaded technical writing, UX research design at a bootstrapped health IT startup. Laura is a teaching assistant for Girl Develop It, and a former board member of PhillyCHI. More about Laura: View Laura’s slides

My New XML Friend

“DefineXML is a machine-readable format used for clinical trials to help FDA understand the data. I was able to learn enough to connect what we see with what is going on behind the scenes.”

Len Zangwill is an Associate Manager at Accenture Life Sciences. He is the Secretary of the Philadelphia Chapter of INFORMS and President of his office Toastmasters Club. More about View Len’s slides

The Value of the Daily Stand Up Meeting

“For standup meetings, it is necessary to set the rules at the very beginning. Respectful listening. Timebox – if they are chatting, cut them off, be an enforcer.”

Suman is a resourceful results-oriented and self-motivated Sr. Project Manager/Scrum Master/Agile Coach (SAFe) with over 12+ years of experience in leading and delivering large scale multiple highly visible and customer focused IT projects on time with Agile, Scrum, MS Project Server. View Suman’s slides

sUAS (Drone) Industry

“Drones can be dangerous but the real danger is someone who does not know what they are doing.”

Edward Pachell is a drone operator. The sUAS (drone) industry is exploding. Every day, new applications are popping up that are revolutionizing diverse sets of industry; however, rules and regulations are confusing and changing fast. He will bring a few sweet drones with him to show! Edward’s website:
View Edward’s slides

Using Slickplan to Help Plan a Website Redesign

“Slickplan, a tool for creating visual site maps, has saved me a lot of time, especially when there is lots of existing content.”

Lauren Pittenger is a designer/developer who works primarily with WordPress. She loves processes, systems and tools and finding ways to improve efficiency and providing greater value to her colleagues and clients. Laura’s website: View Lauren’s slides

What is missing? Empathy

“What are they doing that we can’t, without hearing? What can we really do that is something that wasn’t done before”

Daniel Connors works with the product knowledge team to create ingenious solutions through data visualization, storytelling, and communication at Comcast. One of his biggest passions is raising awareness on issues that people with disabilities face in today’s society. Daniel’s LinkedIn: View Daniel’s slides